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How do you decide what "type" of blog you're going to have?
I tend to favor the personal intermixed with the professional. I love going with the flow of the day, how I'm feeling, and writing what I want to write about. But do you think this is counterproductive for readers?
I've heard mixed opinions on the matter. Some people insist a topic-specific blog is essential to holding on to readership, others disagree. What is your opinion?
Just since I started this new blog, multiple people have said to me, "I really want to start a blog, but I'm not sure how, exactly." Well I don't have it all figured out (I know, you thought I totally knew what I was doing here. Fooled ya!), but here are three things I've learned about blogging in my endeavors so far.
1. Your blog needs to reflect who you are.
- Nobody wants to read some stuffy, boring, textbook style blog post. Make it fun! Make it a unique reading experience every time they open your page. Are you feeling angry about a new law that was passed that you disagree with? Show it! Happy about some new restaurant that opened in your town? Let's hear it! If you have a happy, fun, outgoing personality, we should be able to gather that from reading your posts. Same applies if you have more of a withdrawn, deep, poetic personality. Being able to relate to the blogger on some level keeps readers coming back, and keeps you, the blogger, real.
- Yes, you are going to post some things that maybe only those close to you will care about sometimes. But before posting ask yourself, "How is this relevant? Why does this matter? Why should people care?" Some readers might not realize it's relevant until they read your post. YOU convince them, by what you've written, that it's important. Sometimes the relevance can be found in simply bringing a smile to a readers face, making them laugh. Sometimes it's deeper, challenging their opinion on some heated topic. If you think it's important enough to write, people need to think it's important enough to read.
- Ever read a blog that's just 1,000 words? BOR-ing. For example, if you talk about some great new miracle product you tried that's working wonders on your hair, share a link where people can go buy it themselves. Or if you read some fantastic feature article on some couple that battled cancer together during their engagement, post the link! Hyperlinks are your friend. Help people get clicky. And how about some pictures? Or video? If you go on some grand vacation to Italy and blog about it, I'd like to see some pictures, please! Even a graphic, fun or serious, can be helpful and intriguing. And lastly, don't pretend like your readers aren't there. Ask them questions in your post. If they comment, respond to them. Now, you don't have to respond 100% of the time, but keep your eye out for commentary. Again, readers want to connect.
Happy blogging!
Here's a link to some useful tips about blogging.